Experience Design at Philips Design Experience design is a design approach which focuses on the quality of the user experience during the whole period of engagement with a product: from the first impression and the feeling of discovery, through aspects of usability, cultural relevance and durability, to the memory of the complete relationship. This puts users firmly at the centre of the design process, with their input and feedback being integrated throughout the whole design process and product life cycle. The principles of experience design correspond to High Design, the design approach for realising the general vision of Philips Design. This vision, in the words of Stefano Marzano, CEO of Philips Design, is to create design focused on people's personal growth, so they can live in harmony with each other and with their natural and artificial environment. An experience is not objective reality, but a subjective response. Over time, experience helps us to define the world around us, and affects the way we perceive it. An experience is highly intimate and personal, yet it's also something we can share with other. To design an experience, we need to look at the forest, not the trees. For example, to enhance the ritual of waking up in the morning, we need to look at the phenomenon as a whole and come up with something completely new rather than just make a new kind of alarm clock. The purpose of experience design is not to define standard experiences for people to have, but to design multi-sensory stimuli from which people could create their own meaningful experiences - either to enjoy alone or to share with others. The focus is on people and on time in the context of experience. How people experience At any given moment, our brains receive and respond to an infinite variety of information in all sorts of configurations. The body acts as a kind of sensor, registering all the signals sent out by the environment and any changes that take place in it. However, we are only consciously aware of the information that we focus on and the way we perceive it is heavily influenced by many factors, such as our previous experience, cultural conditioning and emotional responses. Designing with time An experience is formed at a particular moment in time - this can be during an event, but also before or after it. Experience design considers the relationship between events and experiences, as well as how this relationship develops and evolves over time.Incorporating time into design is not new: video and television entertainment, software games and computer interaction are all designed with time in mind, albeit in a more immediate or linear way. But experience design at Philips Design takes this a step further. Philips Design look at how knowledge from traditional time-based design disciplines could be expanded to include a more sophisticated understanding of the relationship between time, events and experience, and how this could be applied across the spectrum of design disciplines. |
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I love this image with the curtain pinned back revealing the stage reflecting the footlights. I love the idea of what is behind closed doors and enjoy the role of "The Voyeur". In my eyes there is nothing more seductive than something being peeled back giving you a peek of what is beyond. I love the depth in this image, do we need to physically step into a space to experience its expanse, or will a glimpse be enough, in fact will the glimpse give us an even bigger feeling of space as it feeds our imagination enough for us to create our own space without limitation. We can use illusions to give a feeling of space without necessarily the space being there. This could be an illusion as we aren't actually setting foot through the curtain and are making a series of assumptions on the information that we are given.
